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The web page iovado.com states the following, "We are working on something big! Be one of the first to wear it." I saw that the webpage stated " A New Wave of Italian Heritage is Here ." They also said " Iovado has been conceived from the desire of three childhood friends Albert, Hans Paul and Stefano, to create an exclusive moccasin shoe. The quality of our shoes is centred around three pillars design. Albert, Hans Paul and Stefano are economics and management graduates based in Milan, with a strong passion for fashion. Our goal is to position iovado as a premium luxury Italian brand globally." The meta header had iovado as the first optimized keyword. This keyword is followed by iovado, shoes moccasin, and moccasin shoe which isn't as important as iovado. The other words iovado.com used was high quality shoes. handmade shoes is included but will not be understood by search engines.